CEO of USA Staffing Services, Matthew Kolinski, was recently a featured guest on Haley Marketing Group’s podcast, ‘Secrets of Staffing Success.’ Haley Marketing is a renowned digital marketing agency that caters to clients in the temporary staffing and recruiting industry, so we were very excited to have our own CEO on their podcast in an interview to discuss his expertise in the field!
Kolinski starts the episode by describing our revolutionary mission at USA Staffing Services: to provide back office support for small staffing firms. His passion for small businesses is apparent as he describes the challenges small staffing firms face as they compete with larger corporate staffing agencies. But small staffing firms often have greater customer service, stronger connections with clients, and a greater care and concern for both the companies and employees they help.
The episode gives some great advice for anyone interested in starting a small business. As a small business owner, it’s important to know your value, and expand that thinking to all of your employees (and to areas of life outside of work!). When you demand treatment equivalent to one’s skills and experience level, your entire office will be happier---something Kolinski knows well given his happy office at USA Staffing Services.
Other topics of discussion include:
developing a niche and then dominating that area
investing in digital marketing
Kolinski’s favorite reads for entrepreneurs (he reads at least two books per week!)
We don’t want to give it all away, though! Listen to the full episode and let us know what you think.