Ready to Start a Business? How Can You Get Customers to Find You?

If you’re going to start a business, it’s important customers know what you have to offer. Even if you have a strong capital backing and a great product/service, if nobody knows about you, your business won’t prosper. Here are six ways you can get customers to find your new business.


Utilize an online advertising campaign that shows how your products/services add value to customers’ lives and drives individuals to your website. You also may target radio formats and programming aimed at your audience to get your company’s message out. In addition, you may place newspaper ads in community papers or niche publications read by your target audience to convey the value your products/services provide.

Utilize Social Media

Post content about your company on Facebook, Twitter, Instagram or other social media so your target audience can share your information and generate interest in your business. Because customers are more likely to try something new when they’re given a discount, offer daily deals on Groupon, Living Social or other websites to generate interest from first-time customers.


Partner with an established company with the same target audience that will promote your business to their customers. For example, you may offer to pay for the company’s mailing or email expenses in exchange for attaching a gift voucher or other discount offer for your products/services at the end of a newsletter or mailing.  You may also agree to send each other referrals for clients seeking additional products/services.

Offer Something Complimentary

Offer branded items or a free trial of your product/service to generate interest in your business. Create a contest where customers “Like” your Facebook page, make a purchase or refer someone new for a chance to win a prize. You’ll engage your customers, connect them to your brand, and encourage them to purchase something because they received something for nothing.

Participate in Community Events

Participate in fundraisers and volunteer as board members for local nonprofit organizations. Also, sponsor a local run, toy donation or youth sports team. The majority of people enjoy supporting independent businesses in their community.

Ask for Referrals

Requesting referrals is the least expensive and most effective method of finding customers. When satisfied customers discuss their positive company experiences with family and friends, they gain interest in trying your products/services. Referral customers tend to increase their purchases over time and supply your company with additional referrals. As a result, you increase your customer retention rates and spend less money finding new customers.

Work With a Leading Back Office Provider

You have to focus on growing your business. We can focus on the operations. For additional help with filling your startup needs, get in touch with USA Staffing Services to work with a leader in back office BPO.



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