Helping solve a problem and better society sets your brand apart in the competitive business world. Since customers are more likely to do business with a company that shows social responsibility, follow these guidelines to make sure you’re helping improve the world.
Assess your brand’s mission, values, products/services, and stakeholders to see how you’re contributing to society. Determine how you can fix it or take it one step further. Develop a strategy you can adhere to with short-term and long-term goals to work toward the cause you believe in. Cause-conscious consumers and employees will see themselves as investing in you and want to return for future business. Eventually you’ll be able to charge a higher price due to perceived value, which will increase your bottom line.
If you don’t have time to run your own social responsibility unit, develop partnerships with existing nonprofit organizations. You’ll still give back to the community without having the excess administrative work and costs.
Offer paid-time-off for your employees to volunteer. Volunteer Time Off (VTO) lets workers choose ways to give back to their communities. Whether helping repaint schools or offering pro bono consulting, employee volunteers help diversify your company’s outreach and visibility. Colleagues who volunteer feel increased loyalty to your business, more respect for company values, and stronger bonds with each other that increase their teamwork and people skills. It’s win-win for everyone.
Track your initiatives’ progress to assess whether you’re meeting your goals. Develop a method to maintain your social efforts. You may put one employee in charge of social programs or decide to handle them yourself. Either way, ensure your program has proper leadership and runs consistently.
Progress doesn’t happen overnight, so don’t expect it to. Ideas will come fast and you’ll want to implement them quickly. Remember paths vary and plans change. If you try evolving too fast and get beyond what your business is capable of, it’ll be harder to recover and grow at a natural pace. Know your strengths and weaknesses and be open to adaptation.
Showing the social responsibility side of your company is an excellent way to attract customers. For help with your business expansion needs, reach out to the back office solutions experts at USA Staffing Services today.