Providing excellent customer service is one of the best ways you can differentiate your small business from all the rest. It’s also the best way to network and improve your bottom line.
Successful entrepreneurs bring their own personal touch to the sales process. Since people buy from people they like and can relate to, it’s important you get to know your prospects. Write down one or two personal details about each client and bring them up in conversation. You’ll make your client feel important because you remembered something little about their life. Ask your client questions so they can explain what they want. You’ll be better prepared to close a sale by filling their needs. Email articles that may be of personal interest to clients and give them time to respond. Reveal personal details your client can relate to so they’re more likely to buy from you. Try meeting in person rather than over the phone or through email. The personal touch draws in clients and lets them know you care. Be patient and let your relationships grow over time. You’ll see an increased bottom line as a result.
Find ways to help your customers so they’ll be more inclined to return the favor. Discover your customers’ personal and professional desires and concerns, then fill those needs through related articles or other engaging materials. Be generous in your giving before the time comes when you need to ask for referrals or additional business. Invest time in showing you care for your customers so they like and trust you. By helping them out first, they’ll know you care and want to help you out, as well.
Satisfied customers reward your company with repeat business, referrals, and word-of-mouth advertising. All these ways of growing your business cost nothing, yet they are the most powerful ways to ensure you prosper. Encourage and evaluate customer feedback through emails, surveys, social networks, forums, blog comments, and testimonials. You’ll find out areas your business excels in, what needs improvement, which marketing strategies work best, and how you can increase customer satisfaction. This will help build trust with clients, especially those checking you out for the first time.