Whether you have entrepreneurial experience or not, it’s typically best to learn from others how to start and run a business. Reading and applying information learned in books from those who have paved the way to entrepreneurial success is always beneficial at any stage of the game. Here are four must-reads for you to gain an edge over the competition.
Zappos CEO Tony Hsieh explains how he uses personal experiences to build a company culture of passion and happiness. Through outstanding customer service, his company makes over $1 billion in gross merchandise sales annually. Hseih shares business and life lessons about starting a worm farm, running a pizza business, cofounding LinkExchange (sold to Microsoft for $265 million), and founding Zappos (acquired by Amazon for over $1.2 billion). Hsieh discusses why you should pay new employees $2,000 to quit, make customer service every worker’s responsibility, place company culture as staff members’ top priority, apply scientific research of happiness to running a business, facilitate personal and professional employee growth, change the world, and make money.
Malcolm Gladwell’s latest book shows people with disadvantages are stronger and more inclined to become successful than those who don’t struggle to get what they want. He cites Richard Branson and Charles Schwab, both with dyslexia; the battlefield of Northern Ireland and Vietnam; the minds of cancer researchers and civil rights leaders; and the dynamics of successful and unsuccessful classroom teaching as evidence of his claim. Find out how disadvantages, deprivation, and struggle can be good things and underdogs can win.
Dan Norris is an entrepreneur who failed for eight years until he created a WordPress support service (WP Curve) and starting generating a profit in seven days. Two years later, he has more than 40 employees in seven countries, works with thousands of companies, and turns over $80,000/month. Rather than waiting around for other entrepreneurs to validate or debate his ideas, he launched his business and didn’t look back. Learn how to get things done with The 7 Day Startup.
Marty Neumeier’s book uses a white-board-style method to show how the world’s most powerful brands strategize their growing empires and stand out against competitors. When other companies zig, these businesses zag. Learn about the best global brands’ most effective strategies to create continuous shareholder and customer value and how they can help with your own branding. Discover why me-too brands will most likely fail, how to interpret customer feedback on new products and messages, 17 steps to differentiate your brand, secrets to naming your products, services, or companies, and more.
Apply what you learn from these books as you steadily grow your business. For more help with gaining a competitive edge in the marketplace, contact USA Staffing Services today! We can help with all of your back office solutions to allow you and you employees to focus on developing the personal relationships imperative to your company.