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As a business owner, being comfortable can be detrimental your company’s growth. Being satisfied with how things are at the moment may mean becoming complacent and missing out on opportunities to reach your long-term goals. Here are some areas you need to focus on that may make you uncomfortable but will contribute to your company’s success.

You Should Not Be Reaching All Your Goals

If you’re attaining all your goals, you’re not thinking big enough. You need to create goals that are reachable by stretching your comfort zone. Working toward challenging goals shows your idea of reality isn’t fixed and what you can accomplish is seemingly infinite. Even if you take longer than expected to reach your goals, or you end up not attaining what you set out to do, you’ll learn from your experiences and be able to improve next time. By moving past what makes you comfortable, you’re fulfilling your potential by growing both personally and professionally.

Something Should Be Keeping You Awake at Night

You should be having trouble sleeping because of all the business-related thoughts in your head. If you stop focusing on your company, you may become scared to move your business forward and risk losing all you’ve achieved. However, if you continue thinking about your goals and the capital investment, time, people and other resources needed to reach your goals, you’ll keep your momentum going and see your company evolve.

You Should Be Seen as a Thought Leader in Your Industry

Because our digital world means social media, blogging and media publications are heavy sources of information, you must have a strong online presence establishing yourself as an expert in your field. For example, you need to ensure your brand has a consistent online presence, such as social media accounts and your company website. You also must establish yourself on media outlets so journalists, analysts and conference producers want to highlight your business, industry experts want to connect with you and target customers promote your company and build your customer base.

You Should Be Outsourcing

Start by focusing on what your one-, five- and 10-year goals are and what you need to do to get there. You’ll realize that although you can save money by completing many tasks yourself, you won’t be able to achieve what you want within your desired timeframe. Therefore, it makes sense to outsource HR, payroll and other nonessential tasks while you focus on your core business and envision ways to expand. You’ll feel happier and be more energetic and productive while finding ways to grow your business.

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